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About this Episode

Winemaker and entrepreneur, Josh Phelps talks to Robert Tas about his company Grounded Wine Co. They discuss reaching a younger generation, how climate change is affecting the industry, and packaging and marketing.  Josh shares his experience in making wine in different regions of the U.S.,  the reason behind the success of his company, and his plans for the future.

Key points include:

  • The future of the wine industry
  • Changing perceptions in bottling and packaging

  • The terroir in Washington and California

Transcript: Josh Phelps, Grounded Wine Co.

Music Intro:

RT: Hello and Welcome to CorkRules! 

A podcast where, in each episode, we typically review a wine list from your favorite restaurants. But today I have a special winemaker guest.

I’m your host Robert Tas along Josh Phelps, founder and winemaker of Grounded Wine Co. Josh is produces wine across the west coast and has long family history and pedigree in winemaking. He brings innovative techniques to winemaking and has received numerous awards for his juice from Wine Spectator and others. 

Josh, thank you for joining us here on CorkRules.

JP: …

So, Josh, let’s start with talking about your wines from Ground Wine Co, I recently had the pleasure of trying your cab sauv at a restaurant in NY and thought it was great. Can you share how you started and your vison, what’s different than other CA winemakers?

JP: Talk about the history, location, wine style, etc.

RT: How has your approach evolved over the years?

JP: …

RT: Can you talk more about how you view the different terroirs because your making wine all over Washington and CA?

JP: …

RT: Any plans for other states? Countries?

JP: …

RT: So, you seem to bring a different energy, vibe and set of tools to winemaking, can you tell us about your thinking here?


RT: So, let’s pivot to the wine world. There are some big challenges facing the wine world – climate, consumer changing habits, post covid, distribution. Given where you sit, what are your thoughts?


RT: In talking with your dad, I know you bring a lot of the business/marketing chops to his and your businesses, as a winemaker how do you think of marketing in today’s world and getting your wine into the hands of new consumers?


RT: One of the challenges, I see how do we get younger people into wine? I read your parents, like mine, introduced you to wine at a young age. What can the industry do to get your generation into wine?


RT: Josh, Thank you for this fabulous discussion about your wines, winemaking and the wine industry. It’s been a pleasure to have you. It’s inspiring to be a part of this community.   


To our audience, thank you all for joining us here on CorkRules.

We are looking forward to being with you on another CorkRules episode soon. In the meantime, please check out our website for all our latest episodes of your favorite restaurant wine lists and fabulous wine content and please download our CorkRules app which has all your favorite restaurant wine list’s, make personalized recommendations, and allows you to connect with your friends.   

And finally, drink what you love and please make sure you drink responsibly.

Thank you.








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